Hive Collaborative

We are a National, integrated Health and Safety and HR company based in Mold, North Wales. The Hive Collaborative are proud to have 2 members of staff who are fluent Welsh speakers. We offer leading edge, industry standard consultancy, advice and courses in all aspects of H&S, HR and Occupational Health. The ‘Hive’ of consultants and trainers work with you to deliver a 360 degree solution to your mandatory H&S and HR obligations.

Our company name, the Hive Collaborative was chosen by our team to represent a collaboration of experts, all working together to achieve one goal, which is the successful completion of the project you assign us to. This reminds us of ‘bees in a hive’.

Consulting Is More Than Giving Advice – As well as dealing with your immediate issues, it’s our companies aim, that our consultants and trainers will leave your company something of lasting value.

Paul Deaves

Co. Founder & Managing Director, Assoc. CIPD.


CEO Statement

I feel passionately that everybody should have the opportunity to learn first aid, the simple skills needed to save lives.

Our First Aid courses meet industry standards but have a slight edge to them, which your average First Aid course doesn’t have. This being, they are all run by clinically qualified professionals. E.g. medical doctors, paramedics and A&E nurses. These professionals are specifically chosen for their knowledge and experience in acute medical emergencies, so you have the most confident, competent trainers in the business.

Our First Aid courses are generally aimed at workplaces, but are available for all. Watch out for our community courses near you on our News page.

Our Health and Safety and HR divisions, and their respective courses and services further enhance safety and wellbeing in the workplace.

I look forward to giving you and your company the benefit of our experience to enhance better and safer working lives.

Dr Emma Poyner

Co. Founder & Chief Executive Officer, MBChB, BSc (Hons)

Meet the Founders

Dr Emma Poyner,
Co. Founder & Chief Executive Officer, MBChB, BSc (Hons)

Welcome to the Hive!!!

My name is Emma. I’m a UK qualified practicing medical doctor (GP) and I’ve been involved in First Aid training since the age of 5 when I was regularly used as a body to be rolled into the recovery position!! Fast forward several years and my passion for First Aid/Health and Safety has persisted. I have a personal history of congenital heart disease, as does my eldest daughter. Additionally, I have had two cardiac arrests myself but have survived to tell the tale thanks to others being trained in resuscitation. I strongly feel we all have a duty to know what to do in an emergency situation, and my mission is to equip others with the skills to save lives. I’m backed by our army of trained, professional colleagues who are equally committed to achieving this aim.

Outside of my medical and training roles I practice clinical hypnotherapy, and enjoy precious time off with my two daughters.

I’m really pleased you’ve found The Hive Collaborative and look forward to providing you with a quality, enjoyable and professional training experience.

Paul Deaves 
Co. Founder & Managing Director.

Hello. I’m Paul. I’m a HR and General Manager through qualifications and experience (15+ years). I have a diverse background from many industry sectors at management level, including; aviation, recruitment, healthcare, local government and hospitality.
I manage the strategic path at the Hive Collaborative and also work part-time as a manager in the NHS. The latter gives me valuable insights into how organisations work, and the challenges managers and staff within them face.
When I’m not in the office you’ll find me in a music studio or DJ booth. I produce electronic house music professionally and DJ around clubs in the UK. One of my main achievements in life was learning to fly, and during this period I worked as a commercial airline pilot for 8 years with Europe’s Largest Airline, Ryanair.
Here’s my LinkedIn profile. Please take a look for further details. Paul Deaves (Assoc. CIPD) | LinkedIn
I am currently writing profiles for the amazing team that work with Emma and I at the Hive Collaborative. Our company, and it’s success is all about these people, and I can’t wait to tell you about them.


I look forward to a successful working partnership with you.

Hive Collaborative Team

We’re currently writing some lovely articles about our great Team members. Watch this space for more info!

Ian (Binny) Advanced Paramedic Practitioner

Hi, my name is Ian but commonly know as Binny. I am currently employed as a Senior Paramedic and Advanced Paramedic Practitioner by a UK Ambulance Service. I have been a Paramedic since 1999 and have been fortunate enough to work in many areas of pre-hospital care including HEMS Air Ambulance and Police Medical Helicopter services. I am a current Resuscitation Council Advanced Life Support Instructor and work operationally on a Rapid Response Vehicle serving North East Wales. On completing an MSc in Advanced Clinical Practice and Non-Medical prescribing, I also work as an Advanced Paramedic Practitioner for a local GP practice supporting Primary Care Services across the Flintshire region.

My hobbies include Motorsport and  I am also a registered Paramedic with Motorsport UK providing medical cover at events such as British Touring Cars and British Superbikes.

I am passionate about delivering high quality First Aid training and supporting individuals to achieve these life saving skills. Remember ‘Saving Time/Saving Lives’

I look forward to supporting you on your journey to learning and achieving life long skills with the Hive Collaborative.

Jo – Urgent Care Practitioner

Hi, my name is Jo. I am currently employed as an Urgent Care Practitioner within the NHS. I have over 19 years experience covering various aspects of nursing. My career has afforded me the opportunity to work around the UK as well as working alongside the British Military in Cyprus. I have operational experience in both Emergency Departments and Custodial environments which affords me the skills and experience of dealing with various emergency presentations. I have also completed Advanced Life Support training with the Resuscitation Council.

I am  a keen horse rider and love any outdoor activities so my skills often come in handy!

I look forward to meeting you all and having the opportunity to share my skills and experience with the Hive collaborative.

Kieran McClelland, Paramedic.

‘Hi, my name is Kieran. I work as an Operational Paramedic within the Welsh Ambulance Service working on both Frontline Emergency Ambulances and Rapid Response Vehicles. I started working for the National Health Service in 2017 and have a broad range of experience in mental health, urgent and emergency care within the community.

I have a keen interest in trauma and critical care and hold accreditation from the Anesthesia, Trauma and Critical Care (ATACC) group as well as Pre-Hospital Trauma Life Support certification. In addition to this I work as an Emergency Response Paramedic within the prison sector and regularly provide medical cover at large events throughout the country such as the BBC1 Big Weekend and international sport within Cardiff’s Millennium Stadium.

I am a strong believer in the chain of survival, this is that the most lives can be saved by the actions of those first on scene, this could be you!

The public have a massive impact on the chain of survival and the lives of others, and I am passionate about delivering the life saving and easy skills to support this.

I look forward to providing you with the fundamental skills to saving lives and giving you the confidence to be that person who makes a difference to someone’s life. ‘

We are pleased to announce that we have now moved into our own training facility at Prospect House, Factory Lane, Sandycroft, CH5 2QJ.